How Shinhan bank delivered “a much smoother experience” during busiest days

<p id=""><em id="">Shinhan Bank is one of the top domestic commercial banks in Korea with an asset size of around 427 trillion Korean won, ranking second among the top 10 best banks in Korea selected by Forbes in 2021. The number of digital customers of Shinhan Bank reached over 800,000 users until the end ofSept. 2022. </em></p><h2 id="">Business Challenges</h2><p id="">Due to the increasing use of internet/mobile banking services on <strong id="">transaction concentration days</strong>, the bank faced infrastructure resource increase and service disruption issues caused by <strong id="">traffic overload</strong>. Furthermore, some service disruptions made it difficult to use <strong id="">core banking services.&nbsp;</strong></p><h2 id="">Solution </h2><p id="">To provide more stable banking services, Shinhan Bank introduced NetFUNNEL to control mobile banking transactions on busiest days in a more predictable way and even <strong id="">control major core banking services by service units</strong> (personal banking, corporate banking, smart banking, etc.). In addition to traffic control, they linked NetFUNNEL with the existing integrated monitoring dashboard to enable <strong id="">transaction volume tracking and analysis</strong> for individual and corporate customers.</p><p id="">According to Market Research Future (MRFR), the mobile banking market is expected to reach USD 3.47 billion at a 15.4% CAGR by 2023. Therefore, <strong id="">with the growth of the mobile banking market, the risk of server downtime or service disruption due to large traffic increases</strong>. By introducing NetFUNNEL, Shinhan Bank can provide more stable services to customers, and reduce increasing mobile infrastructure TCO (Total Cost of Ownership) while optimizing the IT resources.</p><h2 id="">Results</h2><ul id=""><li id="">To cater to the increasing number of mobile banking users, which is growing at an annual rate of 15.4%, the service is provided not only on the web but also on mobile environments such as iOS and Android.&nbsp;</li><li id="">Reduce the increasing mobile infrastructure TCO and optimize IT resources.&nbsp;</li><li id="">Through EUM(End User Monitoring), it is possible to provide analysis of the correlation between web experience and transaction volume</li></ul><p>‍</p>

Control online traffic peaks from Galaxy S20+ BTS Edition pre-orders

<p id=""><em id="">Samsung Electronics is a leading company in South Korea's mobile phone, home appliance, and semiconductor industries, with a global reputation that has enabled it to become the top player in the worldwide smartphone market.</em></p><h2 id="">Business Challenges</h2><p id="">To address the challenge of managing the <strong id="">massive online traffic surges during the launch of new Galaxy series and pre-sale events</strong>, Samsung has implemented a traffic management solution called NetFUNNEL. This enables the company to provide customers with a more stable digital service.&nbsp;</p><p id="">During the online pre-sale of the Galaxy S20+ BTS Edition in 2020, Samsung faced difficulty in <strong id="">predicting the amount of traffic</strong> that would be generated at the time of service launch. To manage and operate this traffic in real-time, Samsung deployed NetFUNNEL. As a result, the S20+ sold out within an hour, and the stable digital service allowed Samsung to sell more products than initially planned.</p><h2 id="">How Galaxy S20+ BTS Edition pre-orders sold out in an hour</h2><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/64b62a29146d77fd2577c6c8/650a45c14421bde2c449643f_2_NF%20Samsung%20view.jpg" loading="lazy" id="" width="auto" height="auto" alt=""></div><figcaption id="">NetFUNNEL x Galaxy S+20 Launch</figcaption></figure><p id="">NetFUNNEL controls user transactions in real-time based on the situation of the service, ensuring the best digital service with available IT resources to cope with huge traffic surges. Moreover, it allows only the number of access requests that the system can handle at the same time according to the set entry allowance. This ensures fairness by showing a "Virtual Waiting Room" to customers simultaneously.</p><p id="">After successful validation in South Korea, Samsung Electronics placed NetFUNNEL at the forefront of building sales sites for global services. NetFUNNEL servers were established based on AWS (Amazon Web Services) in four locations: Germany, Canada, Singapore, and Australia, creating a cloud environment and providing digital services without speed degradation or interruptions. Furthermore, Samsung Electronics proposed an optimal technical support service, including a separate ADN solution, to address issues related to speed degradation due to physical limits of local networks.</p><p id="">Following the success of the Galaxy S+20, Samsung Electronics and NetFUNNEL provided global services for the Galaxy Note 20. This acknowledged the technology and effectiveness of NetFUNNEL's traffic control solution as a more stable one.</p><h2 id="">Results</h2><ul id=""><li id="">Newly launched Galaxy S+20<strong id=""> sold out within an hour </strong>thanks to uninterrupted service.&nbsp;</li><li id="">In order to provide services to global markets such as Germany, Australia, Canada, and Singapore, <strong id="">AWS collaborated to provide solutions optimized for cloud environments.</strong>&nbsp;</li><li id=""><strong id="">Additional revenue secured </strong>due to stable service provision</li></ul><h2 id="">Provide a seamless digital experience using NetFUNNEL</h2><p id=""><strong id="">NetFUNNEL</strong> is the virtual waiting room for massive online traffic. Clients can protect your service from traffic spike and ensure seamless service. NetFUNNEL enables cost savings by reducing potential expenses caused by downtime and enhance the customer service experience.</p><p id="">To explain our virtual waiting room solution, effectively preventing downtime caused by unexpected traffic spike, resulting in potential cost savings of up to $300,000 per hour. Successfully defending against traffic surges and ensuring smooth service even during high-demand periods. Improving user experience and enhancing brand reliability by maintaining service availability.</p><p id="">We're <strong id="">STCLab</strong>, building a VWR solution called <strong id="">NetFUNNEL</strong>. NetFUNNEL has provided VWR solutions to 450 enterprise clients in the South Korean market and currently holds the largest market share. Stay tuned for more information on NetFUNNEL.</p>

Preparing for peaks, staying steady in the storm

<p id=""><em id="">The National Tax Service (NTS) is responsible for collecting taxes as the main source of national finance and providing taxpayers with tax-related information and services to facilitate tax payments.</em></p><h2 id="">Business Challenges</h2><p id="">The year-end tax refund, often referred to as the "December bonus" by all employees. . Consequently, interest in the year-end settlement service has reached explosive levels. Each year, upon the service's opening, the system is inundated with access requests to check refund details, ultimately leading to system crashes. Individuals unable to use the service and receiving White Pages have lodged complaints not only with the National Tax Service's complaint desk but also with other departments within the organization.</p><p id="">Considering that this service serves the entire country, the IT department has considerably intensified its efforts to develop and enlarge the system. Year after year, they have implemented further expansions. However, service disruptions persist, and they are still unable to identify the precise root causes. Consequently, they continued expanding the entire system. This approach not only raises concerns regarding construction, operation, and maintenance costs but also results in inefficiency since such <strong id="">a large-scale system is necessary for only the 15-day year-end settlement service, leaving the remaining 350 days with excessive infrastructure.</strong></p><p id="">Above all, since various services operate within the same single system, disruptions in the year-end settlement service adversely affect other services, leading to limitations in overall service accessibility. This, in turn, has affected performance evaluations, including those related to the IT department's rebuilding efforts. In light of these recurring service disruptions, the National Tax Service explored alternatives and became interested in NetFUNNEL. Following a successful proof of concept (POC), we confirmed its effectiveness and proceeded with its implementation.</p><h2 id="">How NTS exceeded expectations for +18 million taxpayers</h2><p id="">NetFUNNEL is a virtual waiting room solution that assists in real-time management of high-volume access requests, ensuring optimal service delivery with available IT resources. It operates independently of the existing IT environment, communicating solely with users' browsers while monitoring factors such as user request volume and processing times. When issues arise, such as processing delays due to access requests exceeding resource capacity, it dynamically adjusts the rate of entry for incoming requests to enhance system stability. If there is surplus system capacity, it can increase the entry rate to ensure efficiency.</p><p id="">Reducing the entry rate in comparison to access requests results in a queue of users waiting for their turn. NetFunnel manages this queue by assigning each user a position in the queue, automatically granting access based on their request's order in the queue. This approach ensures fair and orderly access to services.</p><p id="">NetFUNNEL has been implemented for the login and query buttons of the year-end settlement service. To prevent a sudden influx of access requests from numerous users seeking the service from causing system overload, NetFUNNEL only allows access up to the system's concurrent processing capacity. Users who cannot immediately access the service are placed in a queue, and they are automatically granted access in the order they joined, ensuring a fair and orderly user experience.</p><p id="">During this period, users no longer face White Page errors but receive real-time information about their queue and estimated waiting time. This alteration has notably elevated user satisfaction and confidence in the service. Users who previously experienced indefinite wait times or repeated connection attempts due to service disruptions now enjoy a fair and orderly virtual waiting solution. As a result, complaints and grievances stemming from site usage anxieties and dissatisfaction have significantly declined.</p><p id="">The implementation of NetFUNNEL has yielded remarkable benefits, not only from a user's point of view but also for the IT team. Most notably, <strong id="">it has enabled the delivery of a consistently stable service even during peak traffic periods, completely avoiding downtime. </strong>This accomplishment is highly significant, showcasing the efficient utilization of existing resources, without the need for system resizing or additional expansions. It effectively handles and processes a substantial influx of access requests while upholding system stability.</p><p id=""><strong id="">NetFUNNEL extends control over individual services</strong>, ensuring that users seeking other services, such as value-added tax reporting or invoice issuance, remain <strong id="">unaffected by the typical high volume of access requests associated with year-end settlement services. </strong>It guarantees uninterrupted access to these services, regardless of traffic size. By managing access requests at the level of specific checkout processes, such as login and query buttons, and by monitoring WEB, WAS, and DB, operators can identify delays and define precise pathways for future performance improvements. This is yet another significant advantage that NetFUNNEL provides to the IT team.</p><h2 id="">Results</h2><ul id=""><li id=""><strong id="">Effective Traffic Management:</strong> We have implemented robust traffic management mechanisms to handle high volumes of concurrent users during the year-end settlement service. This ensures a stable and responsive service for all users.</li><li id=""><strong id="">Mitigating Impact on Other Services: </strong>Our efforts in traffic management also extend to minimizing any adverse effects on other services within our system. This ensures that the reliability and performance of these services remain intact.</li><li id=""><strong id="">Improved User Experience:</strong> Instead of displaying White Page errors, we now provide waiting room to users during peak times. This not only enhances customer satisfaction by keeping them informed but also contributes to increased trust and a reduction in customer complaints.</li><li id=""><strong id="">Cost Savings:</strong> By optimizing our systems for efficiency and stability rather than solely relying on additional system expansion, we are able to achieve cost savings in terms of infrastructure and maintenance.</li></ul><h2 id="">Run public services without disruptions using NetFUNNEL</h2><p id=""><strong id="">NetFUNNEL</strong> is the virtual waiting room for massive online traffic. Clients can protect your service from traffic spike and ensure seamless service. NetFUNNEL enables cost savings by reducing potential expenses caused by downtime and enhance the customer service experience.</p><p id="">To explain our virtual waiting room solution, effectively preventing downtime caused by unexpected traffic spike, resulting in potential cost savings of up to $300,000 per hour. Successfully defending against traffic surges and ensuring smooth service even during high-demand periods. Improving user experience and enhancing brand reliability by maintaining service availability.</p><p id="">We're <strong id="">STCLab</strong>, building a VWR solution called <strong id="">NetFUNNEL</strong>. NetFUNNEL has provided VWR solutions to 450 enterprise clients in the South Korean market and currently holds the largest market share. Stay tuned for more information on NetFUNNEL.</p><p id="">‍</p>

Control massive amount of traffic during 15 days of critical period at the end of year

NetFUNNEL is the virtual waiting room for massive online traffic. Protect your service from traffic spike and ensure seamless service.

<p id="">In today's fast-paced digital era, online sales have become the lifeline of retail industries. With the convenience of shopping from the comfort of their homes, consumers have embraced e-commerce like never before. However, this surge in online sales has brought forth new challenges for retailers. During peak times, such as product launches, flash sales, and major shopping events, websites often experience overwhelming traffic that can lead to crashes and slow load times. These issues not only frustrate customers but also result in lost sales opportunities and damage to brand's reputation. Thankfully, there is a solution that can revolutionize the online shopping experience - Virtual Waiting Rooms (VWR).</p><p id=""> </p><h2 id="">The New Retail Landscape: Surging Online Sales</h2><p id=""> In recent years, online sales have experienced exponential growth, and this trend has been further accelerated by global events that shifted consumer behavior toward e-commerce. Retailers now witness unprecedented numbers of online shoppers seeking the latest products and exclusive deals, especially during peak shopping seasons.</p><p id="">During high-demand events, such as Black Friday or significant product launches, the inflow of website visitors can cause servers to buckle under pressure. Slow load times and website crashes not only lead to potential sales losses but also frustrate customers, driving them away to competitors offering a smoother shopping experience.</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/LW2qCyExQLE"><div id=""><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/LW2qCyExQLE" title="Black Friday Rakes In Record-Breaking $9 Billion In Online Sales Alone"></iframe></div></figure><p id="">‍</p><p id="">Research findings from a study conducted by <a href="https://www.rsrresearch.com/services/for-retailers" id="">Retail Systems Research (RSR)</a> shed light on the gravity of such occurrences. The study reveals that during high-traffic events, an alarming 46% of online shoppers have experienced website crashes or slow load times, leading to significant frustration and lost sales opportunities. In the case of this particular retailer, the aftermath of the website crash was twofold: a considerable decline in customer satisfaction and a missed opportunity to capitalize on the hype surrounding the limited-edition sneaker launch.</p><p id="">The impact of such incidents is not limited to immediate financial losses. According to the same RSR study, nearly 80% of customers who encountered website issues during peak shopping events expressed reluctance to return to the site for future purchases. This finding underscores the long-term effects of poor website performance on customer loyalty and retention. Additionally, negative word-of-mouth from disappointed shoppers can tarnish a brand's image and impact its overall success.</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1200px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1200px"><div id=""><img src="https://uploads-ssl.webflow.com/64b62a29146d77fd2577c6c8/64c88c224ad388369aa4845e_TrafficTrends.webp" loading="lazy" id="" width="auto" height="auto" alt=""></div><figcaption id="">https://www.diffagency.com/blogs/articles/3-predictions-2020-holiday-shopping-season</figcaption></figure><p id="">In today's competitive e-commerce landscape, customer experience and brand reputation are paramount to success. Disappointed customers often share their negative experiences through social media and other platforms, resulting in adverse word-of-mouth publicity for the retailer. Such negative sentiment can severely tarnish a brand's image and diminish its market standing.</p><p id=""> </p><p id="">The retailer's situation could have been entirely different with the implementation of a Virtual Waiting Room (VWR) solution. A VWR provides a seamless and orderly virtual queueing system, evenly distributing website traffic during peak times. By adopting a VWR, retailers can ensure website stability, prevent crashes, and offer customers transparent wait times, significantly improving the overall shopping experience.</p><p id="">Several success stories showcase the positive outcomes of VWR implementation during high-demand events. Retailers and ticketing platforms that employed VWR solutions reported up to a 70% reduction in website crashes, resulting in enhanced customer satisfaction and increased revenue.</p><p id="">The above example underscores the urgency for retailers to embrace VWR technology as an essential measure to enhance website performance, foster customer loyalty, and safeguard brand reputation. By doing so, retailers can successfully navigate the challenges posed by surging online sales and capitalize on opportunities to excel in the competitive e-commerce landscape.</p><p id="">‍</p><h2 id="">NetFUNNEL, the VWR Solution</h2><p id=""><strong id="">NetFUNNEL</strong> is the virtual waiting room for massive online traffic. Clients can protect your service from traffic spike and ensure seamless service. NetFUNNEL enables cost savings by reducing potential expenses caused by downtime and enhance the customer service experience.</p><p id="">To explain our virtual waiting room solution, effectively preventing downtime caused by unexpected traffic spike, resulting in potential cost savings of up to $300,000 per hour. Successfully defending against traffic surges and ensuring smooth service even during high-demand periods. Improving user experience and enhancing brand reliability by maintaining service availability.</p><p id="">We're <strong id="">STCLab</strong>, building a VWR solution called <strong id="">NetFUNNEL</strong>. NetFUNNEL has provided VWR solutions to 450 enterprise clients in the South Korean market and currently holds the largest market share. Stay tuned for more information on NetFUNNEL. </p><p id="">As online sales continue to shape the retail landscape, managing peak traffic is crucial to providing a positive customer experience and maximizing revenue. Virtual Waiting Rooms present a powerful solution to website crashes and slow load times during high-demand events. By implementing a VWR, retailers can not only enhance website performance but also improve customer satisfaction, loyalty, and brand reputation. By adopting VWR technology, retailers can gain a competitive edge and ensure success in the fiercely competitive e-commerce market.</p><p id="">‍</p><p id="">‍</p>

Get to know NetFUNNEL, the Virtual Waiting Room solution.

<h2 id="">Case 1: Exclusive Product Launches and Limited-Edition Releases</h2><p id="">Special product launches and limited-edition releases create a lot of excitement for customers. Whether it's a highly anticipated tech implement, a popular fashion item, or a rare collectible, these events attract a huge number of online shoppers who want to buy these special items. However, the large number of people visiting the website during these events can be too much for the servers to handle, causing the website to crash and making customers feel frustrated.</p><p id="">By implementing Virtual Waiting Rooms (VWR) during these exclusive launches, retailers can create an orderly and fair virtual queue system. Customers waiting to access the product are provided with transparent wait times, reducing anxiety and ensuring a seamless shopping experience. VWR technology optimizes website performance, preventing crashes, and distributing website traffic evenly, enabling retailers to capitalize on the high demand while maintaining customer satisfaction.</p><h2 id="">Case 2: High-Profile Sales Events: Black Friday, Cyber Monday, etc.</h2><p id="">Black Friday, Cyber Monday, and similar big sales events are famous for offering huge discounts and special deals. These events attract a massive number of online shoppers, making them very important for retailers to make money. However, so many people visiting the websites during these busy times can cause the websites to crash, which makes customers frustrated and means retailers might miss out on sales opportunities.</p><p id="">To make sure Black Friday or Cyber Monday goes smoothly and successfully, retailers can use VWR solutions to handle the high number of visitors. VWR technology helps retailers provide a smooth shopping experience, avoid long waiting times, and prevent website crashes. This makes customers happier and increases sales during these busy events.</p><h2 id="">Case 3: Ticket Sales for Concerts, Sports Events, and Online Events</h2><p id="">Tickets for concerts, sports events, and online events often sell out quickly, causing a rush of customers trying to get their tickets. Managing ticket sales during these times can be tough because ticket scalpers and bots might try to take advantage, making it frustrating for real customers.</p><p id="">VWR technology is a helpful way to handle ticket sales efficiently. By using a VWR system, retailers and event organizers can set up a fair and secure ticketing process. Customers join a virtual queue, ensuring that everyone has an equal chance to buy tickets. This not only stops ticket scalpers but also makes customers trust the ticketing process more and feel happier with their purchase.</p><h2 id="">Case 4: Flash Sales and Time-Sensitive Promotions</h2><p id="">Flash sales and time-sensitive promotions are marketing techniques that create a feeling of urgency and encourage people to buy quickly. However, because of the short time and big discounts, a lot of customers try to shop at once. This can cause the website to crash and make it hard to turn potential buyers into actual customers.</p><p id="">VWR solutions are a smart way to handle flash sales and time-sensitive promotions. By using VWR technology, retailers can manage the big number of visitors efficiently, preventing website crashes and giving customers a smooth shopping experience. Customers are told how long they might have to wait, which helps them understand and stay patient during the virtual wait.</p><h2 id="">Case 5: Pre-Orders for Popular Products</h2><p id="">Pre-orders for highly anticipated products let customers buy the items before they are officially released. These pre-order events can create a lot of excitement and cause a big increase in website visitors, which might slow down the website and make customers feel frustrated.</p><p id="">Virtual Waiting Rooms can make pre-orders work better by organizing the customer queue and preventing website crashes. Customers are told how long they might have to wait, making sure everyone gets a fair and organized experience. Using VWR during pre-orders helps retailers handle the high number of customers efficiently and give them a positive shopping experience during these important sales times.</p><h2 id="">NetFUNNEL, the Virtual Waiting Room</h2><p id="">In conclusion, Virtual Waiting Rooms (VWR) solutions provide retailers with a powerful tool to handle busy events in different situations. Whether it's managing exclusive product launches, dealing with peak shopping seasons, ensuring smooth ticket sales, optimizing flash sales, or streamlining pre-orders, VWR technology improves website performance, reduces customer frustration, and takes advantage of sales opportunities. By using VWR solutions, retailers can confidently handle high-traffic events, giving customers a seamless shopping experience and boosting their overall brand reputation.</p><p id=""><strong id="">NetFUNNEL</strong> is the virtual waiting room for massive online traffic. Clients can protect your service from traffic spike and ensure seamless service. NetFUNNEL enables cost savings by reducing potential expenses caused by downtime and enhance the customer service experience.</p><p id="">To explain our virtual waiting room solution, effectively preventing downtime caused by unexpected traffic spike, resulting in potential cost savings of up to $300,000 per hour. Successfully defending against traffic surges and ensuring smooth service even during high-demand periods. Improving user experience and enhancing brand reliability by maintaining service availability.</p><p id="">We're <strong id="">STCLab</strong>, building a VWR solution called <strong id="">NetFUNNEL</strong>. NetFUNNEL has provided VWR solutions to 450 enterprise clients in the South Korean market and currently holds the largest market share. Stay tuned for more information on NetFUNNEL.</p><p id="">‍</p>